Product Development
Tokyo Girls Collection Jakarta 2025
Led product strategy and delivery for the official digital platform supporting Tokyo Girls Collection Jakarta 2025.
Discovering Problems. Defining Solutions. Delivering Products.
7+ years building accessible products from research to launch.
Selected Works
Design
Empowering Farmers with Tech
Helping independent oil palm farmers manage plantations, harvests, and sales through a mobile platform.
Research
Warung Ground Research
Understanding how Indonesian warungs operate to uncover opportunities for better product decisions.
Growing Beyond Interfaces
From building software to designing products, I bridge technology, business, and user needs.
2023 - Present
Senior Product Design & Product Strategy
Driving product strategy by connecting business goals, user needs, and technical feasibility.
2016 - 2023
Early Career as Designer
Shifted into design by transforming user needs and business goals into intuitive digital experiences.
2016 - 2018
Web Developer
Started my career building software and gaining the technical perspective behind digital products.
What I Bring to the Table
Product Design
End-to-end product design across mobile, web, and desktop from discovery to polished UI delivery.
UX Research
Applying qualitative and quantitative methods to find the “why” behind user behaviour.
Design Systems
Building scalable component libraries that unify product teams and accelerate delivery.
Accessibility
Embedding inclusive design from strategy to final production handoff.
Design Ops
Optimising design workflows, tooling, and team processes to improve output quality and speed.
Mentorship
Running annual mentor batches and community education initiatives across Indonesian provinces since 2015.
Industry Engagement
Committed to giving back to the design community through mentoring, speaking, and advocacy for inclusive design.
SEP 2026
AI Product Development Mentor at Perempuan Inovasi 2026
Mentored students at Perempuan Inovasi 2026 on product development and practical AI tools, empowering women to confidently turn ideas into digital products.
JUN 2026
Presenter at Service Design Day 2026
Presented at Service Design Day by Service Design Indonesia (SDID), sharing insights on inclusive and accessible design.
NOV 2025
UI/UX Speaker at PELIK 2025
Spoke at PELIK 2025, an annual informatics student event at UNJ, sharing insights on UI/UX design and industry practices.
Latest Insights
Podcast · New Episode
Why Designers Should Care About Democracy
Linkedin Post · Accessibility
What Disability Taught Me About Service Design
Linkedin Post · AI
How Designers Are Evolving with AI
Now Streaming
belajar.yux
Conversations with professionals sharing insights, experiences, and lessons from their careers.
Listen on SpotifyIndustry Voices
Mukhtar Fauzi
Software Engineer
"Andiastika's work not only simplifies the implementation process for developers but also ensures the final product offers an excellent user experience."
Sandy Syahbana
Visual Designer
"Tika ability to collaborate effectively with designers, developers, and stakeholders significantly improved the overall quality of our product."
Langgeng Santoso
Senior Product Designer
"Tika is a great team player and is always willing to go the extra mile to ensure that projects that we handled are completed successfully."