Kotaku
Kotaku · Design Designing a POS for Local MSMEs Designing a POS application for MSMEs in Ketapang Regency, while translating a government-led data initiative into a practical transaction experience. Company Ketapang Regency Communication and Informatics Office (Diskominfo Ketapang) Industry Government Platform Android Role UI/UX Designer Duration 2 months (Nov – Dec 2022) 01. Overview Kotaku […]
Warung Ground Research
Research Warung Ground Research Understanding the people, operations, and patterns behind Indonesia’s warung ecosystem. Company Ula Industry B2B e-Commerce Role Researcher Duration 2 months (Mar – Apr 2024) 01. Overview Ula wanted to understand the people behind Indonesia’s warung ecosystem, not simply what they sold, but how they operated, what motivated them, and what made […]
Brilio’s Potential Widget
Research Brilio’s Potential Widget Creating a mobile experience that makes refilling household products intuitive, efficient, and sustainable. Company Brilio Industry Media Platform Web-based Role Product Researcher Duration 1 month (Jul 2019) “The original project already establishes that the Ramadan Imsakiyah widget increased Brilio’s pageviews from 49 million to 60 million, a reported 24% increase. This […]
Improving Our Design Workflow
Design Ops Improving Our Design Workflow Identifying workflow gaps between design, UX writing, and development to improve collaboration. Company Ula Industry B2B e-Commerce Platform Web-based Role Design Ops Duration 2 weeks (14 – 30 Nov 2023) 01. Overview During product development, I noticed recurring inconsistencies between what was designed in Figma and what eventually appeared […]
Scaling Design Team Onboarding
Design Ops Scaling Design Team Onboarding Reduced design onboarding from 16 to 3 hours by building a scalable, self-paced learning system. Company Ula Industry B2B e-Commerce Platform Google Slides + Confluence Role Design Ops Duration 1 month (31 Oct – 24 Nov 2023) 01. Overview As Ula rapidly expanded its product ecosystem, the design team […]
Titik Ula
Titik Ula · Design Turning Empty Spaces into Pickup Points Designed an Android app enabling community pickup partners to receive, manage, and hand over customer orders. Company Ula Industry FinTech Platform Mobile App (Android) Role Product Designer Duration 1 month (March – April 2021) Designed an Android app that enabled community pickup partners to manage […]
Sales App
SALES APP · Design Field Operations Made Digital Replacing paper based tracking with a mobile tool that gave Sales Executives and their teams real time visibility on the ground. Company Ula Industry B2B e-Commerce Platform Mobile App (Android) Role UX Designer Duration 2 months (Apr – Jun 2021) 01. The Challenge Sales Executives (SEs) at […]
The Neglected Side of Recovery
The Neglected Side of Recovery · Service Design Beyond the Recovery Exploring how service design can reveal the overlooked experiences of temporary disability and recovery. Company Service Design ID Industry Community & Professional Event Platform Pecha Kucha Presentation Role Speaker Duration June 2026 Recovery is often measured by medical progress. But for many people, the […]
Tokyo Girls Collection Jakarta 2025
TGC JAKARTA 2025 · Product Development Tokyo Girls Collection Jakarta 2025 Led product strategy and delivery for the official digital platform of Tokyo Girls Collection Jakarta 2025. Company Beautynesia × KAO Indonesia Industry Fashion & Media Platform Responsive Website Role Product Strategy Consultant Duration 9 months (Apr – Dec 2025) Defined the product strategy, roadmap, […]
BTN Virtual Registration
BTN Virtual Registration · Research & Design Accessible Banking Registration Improving financial access by removing barriers from the digital account registration experience. Company Suarise & BTN Industry FinTech Platform Web-based Role Product Designer (Research, UX Strategy & UI Design) Duration 3 months (Jan – Apr 2024) Redesigning a Banking Registration Journey for More Inclusive […]